Adidas King of the Road returns this year by having the 14th edition scheduled to be held on 30th SEPT 2012. The race, hosted by Adidas, is a celebration of the sports brand’s latest global “one brand” campaign entitled “Adidas Is All In”. Similar races will also be held in Thailand, Indonesia, Singapore and the Malaysia. The campaign features four global brand ambassadors – FIFA World Player of the Year Lionel Messi, football celebrity David Beckham, NBA‘s most valued player Derrick Rose and pop icon Katy Perry.
Each year, a different event theme will be introduced to spice up the race atmosphere. In 2012, ‘colours’ will be the theme, and this is represented through a variety of different coloured adidas event tops that will be provided in your race pack. The multi-colours showcased are meant to demonstrate the vibrancy of the sports scene across Southeast Asia. All KOTR participants are encouraged to be involved in ‘colours’!
The King of the Road run is meant for runners who want to challenge themselves by create a platform that offers runners a unique and memorable experience and an opportunity to get together and achieve personal breakthroughs. Adidas hopes to contribute to the local sports scene by cultivating healthy sporting habits and an active lifestyle.
The Adidas King of the Road 2012 run is open to participants aged 18 and above and consists of two categories – closed and open. The closed category for both men and women is for Filipinos and permanent residents while the open category is for international participants. The run will once again be held in Bonifacio Global City, Taguig for the 5km, 10km and 16.8km race. The 16.8km stretch is meant for more serious runners while the 5km and 10km route is more suitable for social runners. During the run, all participants will be wearing an Adidas running singlet which comes in six different colors.
Runners can sign up and register online via HERE.
-For runners that register in the walk-in registration sites from 25th July 2012 to 7th September 2012* (or until the race packs become available locally) and for all runners that register online, race packs will be delivered to their registered addresses in September 2012.
-For runners that register in the walk-in registration sites after 7th September 2012* (or after race packs are available locally), race packs can be collected upon registration.
Further details are available at the official Adidas King of the Road – Philippines.